Advanced Manufacturing Enablers: Materials, Software & Process Innovators
AM OEMs take the limelight — but it’s the companies behind the curtain that make it all happen. From HVAC systems to actuators, from materials development to automation… the cast is huge.
At VHM we’re passionate about helping the AM industry to grow and to facilitate that we work with ‘AM enablers’ to reach the market with the innovative products and services that continue to help AM take to the stage.
Materials and Chemistry
The challenges: Translating materials data into customer-relevant stories; proving ROI; and avoiding greenwashing — all with limited storytelling capacity
Our solutions: Converting materials innovation into credible, application-focused content (articles, case studies, explainer videos) that position the benefits to OEMs and end users while putting materials innovators front and center.
Example: 6K Additive’s ‘Critical’ podcast, bringing complex plasma material production systems to life through human stories.
Software and Workflow
The challenges: Explaining abstract products to multiple audiences; standing out from identical-sounding competitors; and keeping pace with rapid release cycles using limited access time with technical experts.
Our solutions: Turning complex workflows and digital platforms into clear, outcome-driven stories (articles, case studies, short videos) that demonstrate ROI, clarify differentiation and position software innovators as trusted voices in advanced manufacturing.
Example: Shapeways’ Next-Generation Hardware campaign, transforming an end-to-end digital platform into a narrative about agility, supply-chain resilience and real-world impact.