Contract Publishing
VHM Contract Publishing
Contract Publishing entails all the aspects of publishing that are usually driven by the publisher, but places the client in control. Contract Publishing is often employed by membership organisations, trade bodies and larger corporates as a way of maintaining a strong connection with stakeholders (members, regulators, media, the public and more.)
Historically Contract Publishing relied on print magazines and brochures, but now encompasses publishing on all platforms and in all media. Print publications are still a hugely powerful medium for many organizations, especially where a core audience already exists. Receiving a physical item in the mail is something of a rarity these days, and as such the attention paid is high. Digital publishing allows organizations a more accessible route to growing an audience and allows outreach to the general public.
What we offer
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Whether you have an existing media product or are starting fresh, we can guide you through the dos and don’ts of publishing for your organization.
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VHM will take on content creation from original writing, profiles, videos or podcasts.
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Ensuring your audience is well served and your messaging is received hinges on accessible design that captures and retains interest, regardless of the medium. We leverage our network of creative professionals across print, digital, photo and video to achieve it.
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Often you will have a membership or internal staeholders to communicate with, but there is often scope for adding a public-facing element too. We can help you identify, attract and retain new audiences.
“It’s always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts.”