Industrializing AM

At Virtual Hero Media, we’ve been immersed in the AM industry for over 15 years. In that time, the industry has seen a lot of change — especially in pushing AM into serial production.

How can communication help the industry in this mission? Here’s what we see:

1. Treat AM as just another tool. It’s manufacturing, not magic.

2. Speak the language of traditional manufacturers. Meet them on their terms.

3. Be honest and clear about who AM helps (and who it doesn’t).

4. Move beyond ‘feeds and speeds’. Show real-world benefits through real-world examples.

We’ve seen plenty of hype cycles in our time. We’ve learned to cut through the noise and focus on what matters: so what? That’s the question every buyer asks.

Our approach has always followed one principle: less additive, more manufacturing.

We see too much closed-loop communication in the AM world — too much talking to ourselves. VHM helps companies break that cycle. We reach beyond the usual crowd to speak with people buried in their day-to-day — people who might gain the most from AM but rarely hear its case.

AM doesn’t need hype. It needs fit. When it works, it’s unbeatable. When it doesn’t, it’s a waste, just like any other tool.

If you’re ready to tell stories that reach outside the AM bubble, we’d love to talk.