PR and Media Relations
You’re frustrated that your press releases don’t get traction, or that trade media ignores your story.
It’s a common pain point. Companies put time into drafting announcements, only to see them disappear into inboxes or go unread by the audiences that matter. At Virtual Hero Media, we take a different approach.
We don’t believe in chasing vanity coverage or blasting generic press releases. Instead, we focus on:
Targeted outreach — putting your story in front of the right editors, analysts and influencers who shape opinion in your sector.
Quality over quantity — building fewer, stronger relationships with media who actually move the needle for your business.
KPIs that matter — aligning PR activity with your internal goals, whether that’s lead generation, partnership development or reputation building, not just column inches.
The result is media coverage that supports your commercial objectives, rather than sitting on a clippings board. We turn press releases into stories worth telling, and ensure they land where they’ll have the most impact.
Want your story to get heard?
Let’s turn your announcements into coverage that matters — targeted, credible and aligned with your business goals.