Every new technology carries risk and buyers don’t just look at performance; they evaluate whether the suppliers behind it can be trusted over time.

When authority is low, risk is amplified. Procurement becomes cautious and often specifiers default to incumbents — nobody ever got fired for buying IBM.

High authority reduces perceived risk to its appropriate level. It allows strong technology to be judged on its merits rather than on uncertainty about the company behind it.

The Technology Authority Programme ensures that your technical capability is understood in the way it deserves to be.

It begins by identifying where perceived risk is distorting adoption — whether that sits in regulatory uncertainty, integration concerns, production scalability or long-term viability. From there, we structure how your technology is explained, evidenced and contextualised.

That means sharpening technical narratives so they demonstrate judgement, not just features. We place your innovation within the broader ecosystem of standards, supply chains and operational realities so that buyers can see not just what it does, but how it fits.

When the market understands both the strengths of your technology and that you comprehend their challenges, perceived risk falls into line with actual risk. Adoption becomes rational rather than hesitant.