90-Day Authority Sprint
The 90-Day Authority Sprint is a structured engagement to diagnose, define and design your market authority system and establish the foundations for category leadership.
Phase 1: Diagnose (Weeks 1–3)
Objective: Identify authority constraints limiting growth.
Deliverables:
Authority Audit Report
Market perception analysis
Competitor authority mapping
Category narrative gaps
Internal misalignment assessment
Visibility vs authority analysis
Executive Interviews (3–5 leaders)
Founder/CEO
Commercial lead
Technical lead
Marketing lead (if relevant)
Authority Risk Map
Where perception diverges from ambition
Where narrative lacks coherence
Where credibility is under-leveraged
Outcome:
A clear diagnosis of why authority is not yet compounding.
Phase 4: Deploy (Weeks 10–12)
Objective: Activate market-facing authority.
Deliverables:
Executive Thought Leadership Asset (Published)
Long-form article
Supporting LinkedIn sequence
Messaging repurposing for sales
Visibility Activation Plan
Targeted media approach (if appropriate)
Event positioning strategy
Platform amplification strategy
Internal Alignment Workshop
90-minute leadership session
Align sales, marketing and exec messaging
Clarify authority commitments
Outcome:
Authority becomes visible and aligned internally.
Phase 2: Define (Weeks 4–6)
Objective: Clarify category, narrative and executive voice.
Deliverables:
Market Position Architecture
Category definition statement
Core positioning thesis
Authority differentiators
Strategic narrative pillars (3–5)
Executive Messaging Framework
CEO narrative
Technical narrative
Investor narrative
Sales alignment narrative
Authority Doctrine Document
10–15 page internal authority blueprint
Defines how the company should be understood
Defines language to use and avoid
Defines claims that must be earned
Outcome:
A coherent strategic position capable of withstanding scrutiny.