What is bought coverage?

Bought media is any kind of paid placement that puts your message in front of a specific audience. That includes things like digital ads, sponsored content, promoted posts and advertorials.

When implemented in a thoughtful and purposeful way, it supports and extends the reach of your owned and earned media — helping you get attention quickly, target the right people, or reinforce your message at key moments.

We don’t run ad campaigns for clients — but we do create content that works with them. Whether it’s writing a sponsored article, producing a promoted podcast episode, or shaping messaging for a paid push, we make sure what you say is as strong as where you say it.

If you’re putting ad budget behind your message, let’s make it count.