VHM Studio

VHM Studio helps business owners and small marketing teams in the advanced manufacturing and sustainable manufacturing sectors to produce high-quality, engaging content in written, audio and video formats. We work with our clients to:

  • Keep their blogs, social media and events attendances buzzing

  • Develop audio and video content that informs and inspires

  • Provide ongoing content support that allows them to focus on delivering for their customers

We also work on selected larger projects to leverage our experience to help companies establish broader thought leadership positions and become brand-as-publisher.

How can we help your business?

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Thought Leadership

Often used interchangeably with ‘content marketing’, thought leadership is actually a specific type of content marketing with different aims and a different make up.

To truly be thought leadership, content must be rooted in data, offer guidance or advice, and contain ideas that demand the audiences attention. Additionally, it should be additive to the conversation delivering new insights or points of view, and almost always it needs to be personal — organisations don’t ‘know’ things, people do.

More general content marketing is less dependent on these factors for success. Pieces can focus more on entertainment than education. To be a thought leader you need to have, and incite, some thoughts.

Thought leadership content is also something that should be approached from the editorial angle. It is not about the overt selling of goods or services. It is about providing genuine benefit to the audience such that they come to trust you, learn from you and then buy from you. 

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““Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.””
— Seth Godin

  • VHM helps its clients identify their thought leadership goals and align these with their business objectives. We provide expert advice on crafting a comprehensive thought leadership strategy that includes audience identification, theme selection, a clear roadmap for content creation and distribution, and integration with wider marketing objectives.

  • We help to generate original research and insights that position the client as a leader in their field. Every organisation has proprietary data (and that could be hard data or broader learnings from their journey) that can be leveraged to create evidence-backed stories that highlight their expertise and provide valuable information to their target audience

  • It’s something of a cliché these days, but storytelling is all important in thought leadership. Stories are the most natural way for humans to learn. A good story reduces the friction around taking on new information. To this end, we write whitepapers, articles, and reports, as well as creating multimedia content like videos, infographics, and interactive tools that can make complex information more digestible.

  • As artist and teacher Hans Hofmann said: “Design is the intermediary between information and understanding.” Nowhere is this more obvious than with thought leadership content. Thought leadership content should be challenging and should provide fresh information. To be understood, the way the information is presented is crucial.

  • We help our clients to plan and execute a multi-channel distribution strategies that ensure their thought leadership reaches the right audience. We are experiences in content syndication, social media promotion, email marketing, and the creation of dedicated microsites or content hubs.