Additive Manufacturing Content Flywheel

We draw on deep experience in AM and strategic content creation to help our clients engage engineers, purchasers and the C-Suite to drive business outcomes.

Our approach minimizes the amount of time that internal teams spend on content creation while delivering a steady stream of precise, technical content, rooted in showcasing real-world business outcomes. All tailored to the specific needs of the AM industry.

Your teams may already have a repository of technical knowledge or have robust distribution channels in place, the process below can be tailored to fit with your existing setup to complement your current strategies.

Step 1: Knowledge capture

We begin with a 30-minute interview or product demo with a technical expert.

We’re looking for clear, accurate insights that address what engineers actually care about and translate these into business cases purchasers need to see.

Step 2: Deep technical content

We turn recordings into in-depth technical articles, edited video packages and podcasts with data, explanations, and real-world use cases.

These become cornerstone content across owned, earned and bought channels. We mix the ‘feeds and speeds’ that designers and engineers care about, with the bottom line impacts that get CFOs excited.

Step 3: Social snippets

From each article, we extract sharp technical takeaways for LinkedIn and other forums.

Each post focuses on data, benefits, and real applications — designed to earn stakeholders’ attention.

Step 4: Supporting sales

We build tailored sales content from the articles to address objections and clarify value.

Sales teams get clear, confident talking points that directly help them— based on the same technical foundation.

Step 5: Distribution

Webinars, podcasts, videos, newsletters, print publications and more can be used to get this information to the greatest number of potential customers. Create once, use again and again.

Step 6: Feedback loops

We work with teams to assess what’s working and what needs tweaking so that the system gets even better over time.